Nederlands
EnglishThe product performance report shows you at a glance how each product is doing. For every product you can review the revenue, profit, margin, costs and returns over a period you choose yourself. This way you know exactly which products are selling well and where your margins are under pressure.
What do you see per product?
|
Column |
Description |
|---|---|
|
Title |
The name of the product |
|
EAN |
The product's EAN code(s) |
|
SKU |
The SKU number |
|
Available stock |
The current quantity in stock |
|
Orders |
The number of units sold in the chosen period |
|
Revenue |
The total net revenue |
|
Profit |
Revenue minus purchase costs and commission |
|
Purchase costs |
The total purchase costs |
|
Commission |
Commission charges from sales channels |
|
Returns |
The number of units returned |
|
Margin |
The profit percentage (profit divided by revenue) |
All financial amounts are excluding VAT.
Filtering
|
Filter |
Description |
|---|---|
|
Period |
Choose a start and end date to view performance over a specific period |
|
Filter on products with specific tags |
|
|
Packaging type |
Filter on parcel, mailbox parcel or letter post |
|
Only with purchase price |
Show only products that have a purchase price set |
Exporting
Click Export to download the report. You receive the file by email with all the data from the report.
How do you use this report?
-
Identify top performers: sort by revenue or profit to see which products contribute the most to your bottom line.
-
Spot margin pressure: products with a low margin may cost you more than they bring in. Consider adjusting the selling price or renegotiating the purchase price.
-
Flag return issues: a high number of returns can point to quality problems or unclear product information.
